GRC Insider: Investment Group Leader Revealed

Image via Ford Racing Facebook

According to a Sports Business Daily article, Sequential Brands CEO Colin Dyne is among the leaders of the investment group that has joined the Global Rallycross Championship for the 2013 season and beyond.

Dyne, 49, joined Sequential Brands in 2007 and has overseen its William Rast and People’s Liberation brands, both of which have a history in IndyCar racing. William Rast was Dan Wheldon’s primary sponsor at Bryan Herta Autosport when he won the 2011 Indianapolis 500. Dyne also oversaw the company’s acquisition of DVS Shoes this June.

“Colin Dyne is a good friend of mine,” said Brian Deegan, this year’s runner-up and a DVS athlete since February. “He comes from a racing background in IndyCar, he knows about NASCAR—he’s going to turn this thing into a serious series. It’s going to be really good. And I think the changes next year, it’s going to turn into more of an exciting show and a race.

“It’s going to be more about the racing, it’s going to be theatrical, and it’s just going to be an awesome show. That’s what I see it moving towards next year, and I’m excited to be a part of it.”

Next year’s Global Rallycross schedule will include nine rounds, the four Global X Games events and five United States-based races. We’ll offer insight into a projected schedule in the coming days.

—Chris Leone


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