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Gordon Brings Stadium Super Trucks To SEMA, Announces Production Company

Image via Panther Graphics Facebook

The annual SEMA Show at the Las Vegas Convention Center is one of the most significant car shows in the world. As such, it represented a major opportunity for Robby Gordon to show off his new Stadium Super Trucks project, which has made a number of high-profile appearances and announcements during the show so far.

Attendees have seen two paint schemes on the trucks so far. The first, a generic SST-based scheme, shows off a list of series partners, such as Magnaflow, Toyo Tires, and NBC, which will broadcast the series in 2013. The second is a National Guard-sponsored truck wrapped by Panther Graphics to resemble Panther Racing’s IndyCar paint scheme for J.R. Hildebrand; Hildebrand, the 2011 Indianapolis 500 runner-up, tested an SST chassis earlier this year.

SST also announced the formation of its own in-house production team to create and distribute content for the 2013 season and beyond. The production company, which will occupy offices in both Los Angeles and Charlotte, will be headed by Jason Markham, a 20-plus-year veteran of motorsports programming. Markham’s most recent project was also within off-road racing, as he acted as supervising executive producer for 2010 and 2011 TORC Series broadcasts on the Velocity Channel.

Gordon, meanwhile, has been appearing on behalf of series sponsors at SEMA, signing autographs at both the Magnaflow and Toyo Tires booths in the past few days. You can check out an interview he did with Magnaflow here.

– Chris Leone

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