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Formula Cross Releases How-To Guide on Finding Sponsors

Image via Formula Cross website

The folks at Rhys Millen Racing may not be ready to announce details on a racing series for their Formula Cross project until next year, but that doesn’t mean they’re not going to help independent competitors along in the process of attracting sponsorship.

RMR/Formula Cross marketing director A.J. Grasso has released a comprehensive guide, “Getting Sponsored – A Realistic Approach,” as a way to help prospective teams attract sponsorship dollars. While RMR is not accepting sponsorship applications itself, the goal is to help Formula Cross owners figure out how to bring in support on their own so they’ll be ready for a 2013 season.

Most of the principles presented in the guide are simply common sense—use strong photography, track down the right people, offer multiple proposals—but many are important in helping young teams and drivers keep their composure and set themselves apart in the sponsorship hunt. “Don’t get overaggressive requesting a response,” the guide suggests, while offering a full list of social media channels that any team should utilize.

By now, it looks like that guide is going to get plenty of use. Grasso confirmed via email that RMR have received “overwhelming” interest in the formula, have put a significant number of units in production, and have received enough pre-orders from across the United States and the globe to demonstrate strong international interest. While orders have been coming in, the key to establishing a feeder series in 2013 is to have enough chassis running nationwide to facilitate respectable car counts. If so, RMR has spoken to the proper people to help get a championship series up and running.

– Chris Leone

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