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2012 GRC Primer: Social Media Guide

Social media is a major part of any sport’s marketing program in this day and age, and the Global Rallycross Championship is of course no exception. Through its Twitter at @GlobalRallyX, the series provides fans with updates on its drivers and races, whether through retweets or original tweets. With over 2,600 followers before the first race of 2012, it’s a great source for GRC information.

One of the coolest ways they’ve chosen to interact with fans is by engaging in ticket giveaways for different races. But instead of running the giveaways entirely through the GRC Twitter, they’ve gotten multiple drivers to help facilitate the giveaways. Both Travis Pastrana and Liam Doran have given away tickets to New Hampshire Motor Speedway on July 14, while Dave Mirra will give two away of his own for the NHMS race on May 27. Judging by the start of the season, these giveaways may take place all year.

Photo via Ford Racing Facebook

Some of the teams and sponsors have begun to open up their own social media platforms to better engage with fans as well. On May 17, Bucky Lasek took over Puma’s Twitter account to answer questions about the GRC, his first profession of skateboarding and whatever else the fans could throw at him. The previous day, Brian Deegan traded rides with NASCAR Sprint Cup points leader Greg Biffle at Charlotte Motor Speedway, in an event that Ford Racing promoted extensively on their social media platforms. Meanwhile, after lacking an official web presence for years, Marcus Gronholm opened up both a website and Twitter account on May 10.

In case you haven’t read our GRC Preview Guide, here’s a list of drivers and their websites and Twitter handles (where applicable):

The tracks of Speedway Motorsports Inc., as well as the streets of Los Angeles in X Games, play host to this year’s GRC schedule. Here are their websites and Twitter handles:

*The September 1 race has not yet been confirmed, but because most of these events are on NASCAR or IndyCar race weekends at SMI tracks and NASCAR holds a Sprint Cup race at Atlanta that weekend, don’t be surprised if it’s the proper fit.

– Chris Leone

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