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Public Perception Versus Lotus’ IndyCar Reality

Photo credit: Ned Leone

There are instances in all sports, including motor racing, when inaccurate perception drives a story more than the actual facts do. The public formulates an opinion based on a limited set of data, everybody jumps on it, and suddenly the story is as good as absolute fact.

The jury is still out on whether Lotus’ IndyCar program will be one of those stories.

Everything about the British marque’s entry into the series as an engine manufacturer, rather than simply a sponsor, appears to be comprised of hasty last-minute decisions. Ever since they made their initial announcement – even then, at the 11th hour, just as the sanctioning body was about to freeze new entries – the thought has always been that Lotus would be far behind Honda and Chevrolet.

After all, Honda has been the only engine provider in the series since 2005, and General Motors (mostly through Chevrolet, but also through Oldsmobile in the early days of the Indy Racing League and through John Menard’s Buick V6s) has had a strong open-wheel presence for the past 30 years as well. Lotus, meanwhile, attempted a factory IndyCar project in 1984 (the 96T) that was effectively quashed by CART’s uneasiness about having a “works” team. While elements of that car helped Lotus’ 97T win three Formula 1 races in 1985, the brand dropped out of that sport as a factory entry in the mid-1990s and is only just returning.

In fact, a lot of Lotus’ newest racing projects have only popped up within the past few years. Credit Dany Bahar, Lotus’ CEO since September 2009, with wanting to revitalize both Lotus’ road division (announcing many new models) and its racing division. If anybody has the managerial experience to do it, it’s Bahar; from 2003 to 2007, he was the chief operating officer at Red Bull, and before taking the Lotus job, he held a major position at Ferrari.

Photo credit: Ned Leone

But Bahar inherited, simply put, what became a disaster of a brand. The Team Lotus trademark battle between the brand and trademark holder Tony Fernandes has been well-documented, and that level of bad press affects perception greatly. Instead of the brand working towards a renaissance, it appears to be destined for overexpansion. Instead of reclaiming its racing heritage, it’s only frustrating people.

Perhaps that external perception of managerial incompetence, most of which has nothing to do with Bahar, has influenced the perception of the brand’s foray into IndyCar. Yes, Lotus has taken its program slowly thus far. Its test car did not debut with Honda’s or Chevrolet’s, waiting a couple of months before making its first laps. It waited longer than other brands to announce most of its teams, leaving slim pickings and forcing marriages with reluctant team owners.

Things haven’t improved much since the cars have begun spring training. Right now, the brand can’t field more than five cars, due to a lack of engines. There have been rumors of bounced checks along the whole process, from Lotus struggling to pay Judd to build its engines to Dragon Racing not having an engine to take part in Monday and Tuesday’s tests. Only one Lotus tested in that session, and it brought up the rear, more than a second off the pace of the fastest cars.

But Lotus does have one advantage on its side: per capita, perhaps the most driving talent in the garage. Sebastien Bourdais, four-time Champ Car champion, will run the full season (save Milwaukee, when he will race in the 24 Hours of Le Mans instead), and the greater ratio of road and street courses to ovals should give him ample opportunity to showcase his talent. Oriol Servia was one of the series’ top drivers last season in his return to full-time competition. Alex Tagliani won the pole for the Indianapolis 500. Simona de Silvestro and Katherine Legge have strong pedigrees in junior formulas and are no pushovers.

That alone may allow Lotus to be stronger than people think they’ll be this season.

Photo credit: Ned Leone

In fact, while Lotus has had to scramble to an extent to get their program together, it really appears that the forces at play have simply established a timeline that runs on the brand’s own terms. They appear to be on pace with where Honda and Chevrolet were two months prior in terms of speed and reliability. Add one of the smartest groups of drivers in the paddock to the mix, and you have a program that shouldn’t be underestimated, no matter the timeline.

Remember that road and street course races aren’t necessarily just about being fast. They’re about being patient. Lotus may very well be taking that thought process to heart here, as Honda and Chevrolet push each other to the limit. With the rev limiters of the spec era gone, and a major engine rivalry about the resume, chances are that plenty of turbo V6s are going to blow this season. When they do, Lotus could be in the perfect position to capitalize, simply by keeping its drivers on track and out of trouble.

It may be inevitable that Lotus will be the third-best manufacturer in IndyCar in 2012. If people’s perceptions of their equipment and the quality of their teams are accurate, it may stay that way for the next few seasons. But they’ve assembled a decent driver lineup, gotten their cars to the grid, and will learn quickly over the course of the season. And in that case, suggestions of Lotus’ so-called inevitable flop may, in fact, be greatly premature.

– Chris Leone

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  1. […] Public Perception Versus Lotus’ IndyCar Reality [US Race Report]Public perception is not the most reliable yardstick by which to judge a business, as evidenced by the fact that nobody to date has tried to bring Oscar Meyer down in a fiery uprising because they sell us sausage tubes full of rat anuses. […]

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